Since its infancy, Nobis has been recognized as an industry leader in the creation of performance driven lifestyle apparel. We remain steadfast in our commitment to exceed consumer expectations through design, quality and innovation.

Similarly, the BMW brand is powered by innovative and aesthetically pleasing personal mobility products which appeal to performance driven individuals. 

From this natural alliance is born the Shelby 'powered by M' down parka, available for a limited time in select boutiques across Canada.


The Shelby has been constructed to face the harshest elements, without hesitation. This extreme weather parka features seam sealed construction and Premium Canadian Origin Duck Down for ultimate warmth. It is waterproof and breathable.

The Shelby 'powered by M' is a carefully engineered parka in the best tradition of BMW and Nobis.